Project: Fitness Time – Irqah gym interior design (Brand Transformation Flagship)
Client: Leejam Sports – Fitness Time
Location: Riyadh, Saudi Arabia

A Bold Gym Interior Design Identity:

Fitness Time’s new brand identity didn’t start with a logo, but with a bold gym interior design transformation at Irqah Club in Riyadh. This project redefined an outdated space into a flagship destination that represents the brand’s future.

The Beginning: From Vision to Reality:

Leejam Sports envisioned a new chapter for its iconic Fitness Time brand. This transformation began on-site — not on paper — through the full redesign and reconstruction of a former gym known as Fitness Zone, located in Riyadh’s Irqah district.

ARCHECHO’s Mission:

ARCHECHO took on one of Fitness Time’s most critical missions. The team was tasked with designing, reimagining, and rebuilding a club that would serve as the benchmark for the brand’s new identity — both visually and functionally.
This mission required not only creativity but also a deep understanding of gym interior design principles to deliver a space that reflects the evolving identity of the brand.

Structural Analysis and Demolition:

The project started with a detailed technical study of the existing structure. This included full as-built documentation and a structural condition assessment. Moreover, the design team carefully removed outdated finishes and internal walls while preserving the pool and main staircase. This allowed a completely new spatial vision to emerge.

Our approach to gym interior design ensures that every stage—from demolition to reconstruction—serves the brand vision.

Spatial Optimization and Interior Philosophy:

Despite the compact footprint, 2,000 sqm, the team analyzed and redesign every centimeter in the existing building. As a result, the facility now delivers high performance without excess, in a high-performance fitness facility that retains all key program elements of a typical large-scale Fitness Time club.
The interior concept focused on replacing excess with efficiency, and wasted space with intentional design.

Every centimeter was rethought with gym interior design efficiency. Nothing essential was removed. In fact, this project follows international standards for fitness clubs, based on guidelines from the IHRSA.

Explore more gym design projects in our portfolio. Each one reflects our approach to space, performance, and brand alignment.

The Outcome: More Than a Renovation:

Fitness Time Irqah is not just a renovation. It’s the launch point of a reborn brand. In fact, today, this club serves as the official reference model for the new Fitness Time identity across the kingdom.

At the heart of this achievement is ARCHECHO’s commitment to precision, purpose, and transformative execution.

Conclusion:

Therefore, this gym interior design sets a new standard in the Saudi fitness industry.